Reminders for voluntary payments might backfire-Evidence from a field study

Christoph Feldhaus, Tassilo Sobotta, Peter Werner

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

We investigate the effects of reminders for payments in a setting where customers pay on a voluntary basis. A neutral reminder significantly increases customers' payment probability. However, our study indicates the importance of the exact wording of the reminder. Reminders including additional information do not increase the payment probability further and seem even less effective than the neutral reminder in some cases. (C) 2018 Elsevier B.V. All rights reserved.

Original languageEnglish
Pages (from-to)133-136
Number of pages4
JournalEconomics Letters
Volume171
DOIs
Publication statusPublished - 1 Oct 2018

Keywords

  • Field study
  • Voluntary payments
  • Reminder
  • Nudging
  • WHAT-YOU-WANT
  • FAIRNESS

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