Performance implications of manufacturer-retailer power battles

Marleen Hermans

doi:10.26481/dis.20170216mh

Performance implications of manufacturer-retailer power battles

Marleen Hermans

Marketing & Supply Chain Management

Research output: Thesis › Doctoral Thesis › Internal

1060 Downloads (Pure)

Original language	English
Awarding Institution	Maastricht University
Supervisors/Advisors	de Ruyter, Ko, Supervisor Cleeren, Kathleen, Co-Supervisor, External person Raassen, N, Co-Supervisor, External person
Award date	16 Feb 2017
Place of Publication	Maastricht
Publisher	Universitaire Pers Maastricht
Print ISBNs	978 94 6159 665 9
DOIs	https://doi.org/10.26481/dis.20170216mh
Publication status	Published - 2017

Access to Document

10.26481/dis.20170216mh

Full textFinal published version, 915 KB
CoverFinal published version, 97.2 KB
AbstractFinal published version, 50.3 KB
PropositionsFinal published version, 81 KB
ValorisationFinal published version, 88.5 KB

Cite this

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title = "Performance implications of manufacturer-retailer power battles",

author = "Marleen Hermans",

note = "Household panel data (verkregen via AiMark) Advertising data (AC Nielsen) Press databases LexisNexis, GoPress, PressBanking Financial databases Datastream en Compustat Financial statements of companies ",

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language = "English",

isbn = "978 94 6159 665 9",

publisher = "Universitaire Pers Maastricht",

address = "Netherlands",

school = "Maastricht University",

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PY - 2017

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M3 - Doctoral Thesis

SN - 978 94 6159 665 9

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