Marketing of technological products; theory and methods.

N.M.C. van Kesteren, R.M. Meertens

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationUser behaviour and technology development: shaping sustainable relations between consumers and technologies
EditorsP.-P. Verbeek, A. Slob
Place of PublicationDordrecht
PublisherSpringer
Pages159-172
ISBN (Print)9781402044335
Publication statusPublished - 1 Jan 2006

Publication series

SeriesEco-efficiency in industry and science
Number20

Cite this

van Kesteren, N. M. C., & Meertens, R. M. (2006). Marketing of technological products; theory and methods. In P-P. Verbeek, & A. Slob (Eds.), User behaviour and technology development: shaping sustainable relations between consumers and technologies (pp. 159-172). Springer. Eco-efficiency in industry and science, No. 20