Marketing of technological products; theory and methods.

N.M.C. van Kesteren, R.M. Meertens

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationUser behaviour and technology development: shaping sustainable relations between consumers and technologies
EditorsP.-P. Verbeek, A. Slob
Place of PublicationDordrecht
ISBN (Print)9781402044335
Publication statusPublished - 1 Jan 2006

Publication series

SeriesEco-efficiency in industry and science

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