It’s in the way that you use it : usage behavior, sales performance, and their interrelationships

H. Datta

Research output: ThesisDoctoral ThesisInternal

539 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Wetzels, Martin, Supervisor
  • van Heerde, H.J., Supervisor, External person
  • Foubert, Bram, Advisor
Award date7 Feb 2014
Place of PublicationMaastricht
Publisher
Print ISBNs9789461671790
Publication statusPublished - 1 Jan 2014

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