The social value of technological applications of genetics, such as genetic screening, can be enormously improved by informing the public about them. Mass communication, however, is too general and can at best indicate possible individual differences in DNA structure. Mass media genetic health messages often lead to denial of susceptibility and do not motivate to change of unhealthy behaviour. Because of the lack of personal relevance the mass media therefore do not appear to be the ideal communication channel for the improvement of preventive behaviour on the basis of genetic information. Recommended is specifically aimed communication explaining the meaning of the message for the recipient, and additional advice about changes in lifestyle.
|Qualification||Doctor of Philosophy|
|Award date||4 Feb 2010|
|Place of Publication||Maastricht|
|Publication status||Published - 1 Jan 2010|
- mass communication