From paper-and-pencil to screen-and-keyboard : studies on the effectiveness of internet-based marketing research

Research output: ThesisDoctoral ThesisInternal

251 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • de Ruyter, Ko, Supervisor
  • Wetzels, Martin, Supervisor
Award date20 Jan 2006
Place of PublicationMaastricht
Publisher
Print ISBNs90-9020091-6
Publication statusPublished - 1 Jan 2006

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