Free can catch me : empirical studies on the effects of premium and free-trial promotions on consumer behavior

C. Rolef

Research output: ThesisDoctoral ThesisInternal

355 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Wetzels, Martin, Supervisor
  • Foubert, Bram, Advisor
Award date18 Dec 2012
Place of PublicationMaastricht
Publisher
Print ISBNs9789461591999
Publication statusPublished - 1 Jan 2012

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