Driven by the Cues: Goal Attainment Makes Consumers More Responsive to Shopping-Related Contextual Cues

Sebastian Sadowski, Bob M. Fennis, K. van Ittersum

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2017
EventAssociation of Consumer Research conference - San Diego, United States
Duration: 26 Oct 201729 Oct 2017

Conference

ConferenceAssociation of Consumer Research conference
Abbreviated titleACR 2017
CountryUnited States
CitySan Diego
Period26/10/1729/10/17

Cite this

Sadowski, S., Fennis, B. M., & van Ittersum, K. (2017). Driven by the Cues: Goal Attainment Makes Consumers More Responsive to Shopping-Related Contextual Cues. Paper presented at Association of Consumer Research conference, San Diego, United States.