Culture and Leadership in Market-Oriented Service Organisations

J.D.P. Kasper

Research output: Contribution to journalArticleAcademicpeer-review


The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market-oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement-oriented leaders who care about people.
Original languageEnglish
Pages (from-to)1047-1057
JournalEuropean Journal of Marketing
Issue number9/10
Publication statusPublished - 1 Jan 2002

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