Abstract
The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market-oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement-oriented leaders who care about people.
| Original language | English |
|---|---|
| Pages (from-to) | 1047-1057 |
| Journal | European Journal of Marketing |
| Volume | 36 |
| Issue number | 9/10 |
| DOIs | |
| Publication status | Published - 1 Jan 2002 |