Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing Science Conference
Publication statusPublished - 1 Jan 2010
EventINFORMS -
Duration: 1 Jan 20101 Jan 2010

Conference

ConferenceINFORMS
Period1/01/101/01/10

Cite this

Kalogeras, N., Pennings, J. M. E., & van Ittersum, K. (2010). Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment. In Marketing Science Conference