Consumer Adoption of Wireless Services: Discovering the Rules, while Playing the Game

M.H.P. Kleijnen, J.C. de Ruyter, M.G.M. Wetzels

Research output: Working paper / PreprintWorking paper

Original languageEnglish
Place of Publicationonbekend
PublisherMarketing & Supply Chain Management
Number of pages44
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMAXX Working Paper

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