Children's bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study

Frans Folkvord*, Kirsten Elizabeth Bevelander, Esther Rozendaal, Roel Hermans

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)77-90
Number of pages14
JournalYoung Consumers
Volume20
Issue number2
DOIs
Publication statusPublished - 17 Jun 2019

Keywords

  • Advertising
  • Childhood
  • Digital marketing
  • Consumer psychology
  • CONSUMER SOCIALIZATION
  • SOCIAL MEDIA
  • FOOD
  • IMPACT
  • ASSOCIATIONS
  • CHALLENGES
  • BEHAVIOR
  • EXPOSURE
  • SCHOOL

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