Buyer Behavior in Personalized Shopping Environments: Insights from the Institute for Online Consumer Studies

G. Häubl, B.G.C. Dellaert, K.B. Murray, V. Trifts

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationDesigning Personalized User Experiences in eCommerce
EditorsCM Karat, J Blom, J Karat
Place of PublicationAmsterdam
PublisherKluwer Academic Publishers
Pages207-229
Publication statusPublished - 1 Jan 2004

Cite this

Häubl, G., Dellaert, B. G. C., Murray, K. B., & Trifts, V. (2004). Buyer Behavior in Personalized Shopping Environments: Insights from the Institute for Online Consumer Studies. In CM. Karat, J. Blom, & J. Karat (Eds.), Designing Personalized User Experiences in eCommerce (pp. 207-229). Kluwer Academic Publishers.