Buyer Behavior in Personalized Shopping Environments: Insights from the Institute for Online Consumer Studies

G. Häubl, B.G.C. Dellaert, K.B. Murray, V. Trifts

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationDesigning Personalized User Experiences in eCommerce
EditorsCM Karat, J Blom, J Karat
Place of PublicationAmsterdam
PublisherKluwer Academic Publishers
Publication statusPublished - 1 Jan 2004

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