@inproceedings{1978951bf4eb409a84de33b7baca68d9,
title = "Brand Associations as a Means for Brand Extensions: An Exploratory Study",
author = "J.D.P. Kasper and Y. Strepp and N. Terblanche",
note = "Sixteenth Annual Conference of the Southern Africa Institute of Management Scientists SAIMS Cape Town ; conference; 2004-01-01; 2004-01-01 ; Conference date: 01-01-2004 Through 01-01-2004",
year = "2004",
month = jan,
day = "1",
language = "English",
booktitle = "Sixteenth Annual Conference of the Southern Africa Institute of Management Scientists",
publisher = "SAIMS",
}