Brand Associations as a Means for Brand Extensions: An Exploratory Study

J.D.P. Kasper, Y. Strepp, N. Terblanche

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationSixteenth Annual Conference of the Southern Africa Institute of Management Scientists
Place of PublicationCape Town
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-01-01; 2004-01-01 -
Duration: 1 Jan 20041 Jan 2004


Conferenceconference; 2004-01-01; 2004-01-01

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