A new point of (re)view: broadening the arsenal of review papers in marketing

Ruud Willem Hendrik Wetzels

Research output: ThesisDoctoral ThesisInternal

74 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Lemmink, Jos, Supervisor
  • Wetzels, Martin, Supervisor, External person
  • Grewal, Dhruv, Co-Supervisor, External person
Award date27 May 2024
Place of PublicationMaastricht
Publisher
Print ISBNs9789493278752
DOIs
Publication statusPublished - 2024

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