A Half Full Glass May Seem Fuller than a Half Emply One. Studies on the Influence of Regulatory Fit on Consumer Behavior

A. Daryanto

Research output: ThesisDoctoral ThesisInternal

390 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • de Ruyter, Ko, Supervisor
  • Wetzels, Martin, Supervisor
  • Borghans, Lex, Board member
  • Lemmink, Johannes, Board member
  • Patterson, P.G., Board member, External person
Award date24 Apr 2008
Place of PublicationMaastricht
Publisher
Print ISBNs9789052787114
Publication statusPublished - 1 Jan 2008

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