A double-edged sword: studies on the benefits and risks of brand leveraging strategies

J. Lei

Research output: ThesisDoctoral ThesisInternal

191 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
  • Lemmink, Johannes, Supervisor
  • Ouwersloot, Hans, Co-Supervisor
Award date8 Jun 2006
Place of PublicationMaastricht
Publication statusPublished - 1 Jan 2006

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