A double-edged sword: studies on the benefits and risks of brand leveraging strategies

J. Lei

Research output: Thesis › Doctoral Thesis › Internal

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Maastricht University
Supervisors/Advisors	Lemmink, Jos, Supervisor Ouwersloot, Hans, Co-Supervisor
Award date	8 Jun 2006
Place of Publication	Maastricht
Publisher	Maastricht University
DOIs	https://doi.org/10.26481/dis.20060608jl
Publication status	Published - 1 Jan 2006

Access to Document

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title = "A double-edged sword: studies on the benefits and risks of brand leveraging strategies",

author = "J. Lei",

year = "2006",

month = jan,

day = "1",

doi = "10.26481/dis.20060608jl",

language = "English",

publisher = "Maastricht University",

address = "Netherlands",

school = "Maastricht University",

}