Theodosiou, M.,
Katsikea, E.,
Hardy, P. &
Okazaki, S.,
1 Jan 2019,
Finding new ways to engage and satisfy global customers (AMSWMC 2018). Springer, Cham,
p. 427-428 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic