Presentation EMAC Doctoral Colloquium 2011

Hannes Datta (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

TI - Customer acquisition via sales promotion: the impact on usage intensity and relationship lengthCY - Ljubljana, Slovenia; PU - European Marketing Academy;
Period22 May 2011
Event titlePresentation EMAC Doctoral Colloquium 2011
Event typeConference