Research output

What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

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Details

Original languageEnglish
Title of host publicationResearch Conference Proceedings, Rethinking European Marketing
EditorsE Breivik, AW Falkenberg, Gronhaug
PublisherNHH/EMAC
Publication statusPublished - 1 Jan 2001
Eventconference; 2001-01-01; 2001-01-01 -
Duration: 1 Jan 20011 Jan 2001

Conference

Conferenceconference; 2001-01-01; 2001-01-01
Period1/01/011/01/01