Abstract
The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.
Original language | English |
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Pages (from-to) | 629-639 |
Number of pages | 11 |
Journal | Psychology & Marketing |
Volume | 35 |
Issue number | 9 |
DOIs | |
Publication status | Published - Sept 2018 |
Keywords
- healthcare communities
- other referencing
- self-referencing
- value co-creation
- COMPUTER-MEDIATED COMMUNICATION
- SELF-FOCUSED ATTENTION
- SOCIAL SUPPORT
- PERCEIVED-EMPATHY
- USER COMMUNITIES
- SERVICE RESEARCH
- VALUE COCREATION
- LANGUAGE USE
- INNOVATION
- INFORMATION