Research output

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Research output: Contribution to journalArticleScientificpeer-review

Associated researcher

Associated organisations

    Research areas

  • consumer sentiment, speech act theory, text mining, online reviews, sales ranks, social media
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Details

Original languageEnglish
Pages (from-to)875-894
JournalJournal of Consumer Research
Volume43
Issue number6
DOIs
StatePublished - Apr 2017