Research output

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Shopping

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Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Shopping. / van Ittersum, K.; Pennings, J.M.E.; Wansink, B.

In: Journal of Marketing, Vol. 74, No. 2, 01.01.2010, p. 90-104.

Research output: Contribution to journalArticleAcademicpeer-review

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Bibtex

@article{c2f15fd76b834898bd1c5e8000eef280,
title = "Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Shopping",
author = "{van Ittersum}, K. and J.M.E. Pennings and B. Wansink",
year = "2010",
month = "1",
day = "1",
doi = "10.1509/jmkg.74.2.90",
language = "English",
volume = "74",
pages = "90--104",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "SAGE Publications Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Shopping

AU - van Ittersum, K.

AU - Pennings, J.M.E.

AU - Wansink, B.

PY - 2010/1/1

Y1 - 2010/1/1

U2 - 10.1509/jmkg.74.2.90

DO - 10.1509/jmkg.74.2.90

M3 - Article

VL - 74

SP - 90

EP - 104

JO - Journal of Marketing

T2 - Journal of Marketing

JF - Journal of Marketing

SN - 0022-2429

IS - 2

ER -