Research output

The emotional review-reward effect: how do reviews increase impulsivity?

Research output: Contribution to journalReview articleScientificpeer-review

Associated researcher

Associated organisations

    Research areas

  • Reverse alliesthesia, Impulsivity, Reward, Online reviews, WORD-OF-MOUTH, ONLINE CONSUMER REVIEWS, SELF-CONTROL, CUSTOMER REVIEWS, BUYING TENDENCY, PRODUCT REVIEWS, SOCIAL MEDIA, BEHAVIOR, CHOICE, PREDICTORS
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Details

Original languageEnglish
Pages (from-to)1032-1051
Number of pages20
JournalJournal of the Academy of Marketing Science
Volume46
Issue number6
DOIs
StatePublished - Nov 2018