@techreport{ba91b766216f4d32b3e6ad724a3a0e68,
title = "Shareholder activism and the role of marketing: a framework for analyzing and managing investor relations",
author = "A.O.I. Hoffmann and J.M.E. Pennings",
year = "2008",
month = jan,
day = "1",
doi = "10.26481/umamet.2008007",
language = "English",
series = "METEOR Research Memorandum",
publisher = "METEOR, Maastricht University School of Business and Economics",
number = "007",
type = "WorkingPaper",
institution = "METEOR, Maastricht University School of Business and Economics",
}