Research output

Self-justification for opportunistic purchasing behavior in strategic supplier relationships

Research output: Contribution to journalArticleAcademicpeer-review

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    Research areas

  • Critical incident technique, Buyer opportunism, Self-justification, Strategic supplier relationships, BUYER OPPORTUNISM, MODERATING ROLE, ANTECEDENTS, COMMITMENT, DEPENDENCE, EXCHANGE, NORMS, CHAIN, POWER, ORGANIZATION
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Original languageEnglish
Pages (from-to)451-462
Number of pages12
JournalJournal of Business & Industrial Marketing
Issue number2
Publication statusPublished - 4 Mar 2019