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Multi-attribute compositional voting advice applications (MacVAAs) : a methodology for educating and assisting voters and eliciting their preferences

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This paper introduces a technique to elicit voter preferences, by integrating multiattribute compositional analyses (Macs) with a voting advice application (VAA). The technique requires users to make trade-offs between different positions on a single issue, and between different issues. MacVAAs more closely resemble the electoral decision-making process in elections in which more than two parties participate than classic VAAs. MacVAA’s also overcomes the assumption of issue orthogonality and assumption of rationality that classic VAA erroneously make. Results of a field application of the technique during the 2012 Dutch parliamentary elections in 2012 are presented. Advantages and disadvantages are discussed.


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Original languageEnglish
Place of PublicationMaastricht
PublisherResearch Centre for Education and the Labour Market
Publication statusPublished - 1 Jan 2016

Publication series

NameROA Research Memoranda
PublisherResearch Centre for Education and the Labour Market