Research output

Making omnichannel an augmented reality: the current and future state of the art

Research output: Contribution to journalArticleAcademicpeer-review

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    Research areas

  • E-commerce, Customer experience, Technology in retailing, Digitalisations, E-COMMERCE, TECHNOLOGY, EXPERIENCES, COGNITION, PERSPECTIVE, FRAMEWORK, CONTEXT, IMPACT, SALES
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Original languageEnglish
Pages (from-to)509-523
Number of pages15
JournalJournal of Research in Interactive Marketing
Issue number4
Publication statusPublished - 2018