Research output

Loyalty Monitor Onderzoek

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

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Details

Original languageEnglish
Title of host publicationPrincipes van Marketing
EditorsP Kotler
Place of PublicationAmsterdam
PublisherPearson/Prentice Hall
Pages419-420
Publication statusPublished - 1 Jan 2003