Investments In Consumer Relationships - A Critical Reassessment And Model Extension

K. de Wulf, G.J. Odekerken-Schröder, P. van Kenhove

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	30
DOIs	https://doi.org/10.26481/umamet.2002077
Publication status	Published - 1 Jan 2002

Series	METEOR Research Memorandum
Number	077

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