Research output

Interactivity in online pension planners enhances engagement with retirement planning - but not for everyone

Research output: Contribution to journalArticleAcademicpeer-review

Associated researcher

Associated organisations

    Research areas

  • Interactivity, Gender differences, Heterogeneity, Service technology, Web-based pension communication, Pension planners, WEB SITE, INFORMATION, DETERMINANTS, PERCEPTIONS, INVOLVEMENT, ATTITUDES, INTERNET, BEHAVIOR
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Original languageEnglish
Pages (from-to)488-501
Number of pages14
JournalJournal of Services Marketing
Issue number4
Publication statusPublished - 12 Aug 2019