Abstract
The present study investigated the effect of taxing high-energy dense products and subsidizing low-energy dense products on changes in calorie consumption. More specifically, we hypothesized that 'more impulsive' individuals were less influenced by such pricing strategies compared to 'less impulsive' individuals. Contrary to our hypothesis, results showed that 'more impulsive' individuals adjusted their calorie consumption with regard to price changes whereas 'less impulsive' participants were less influenced by price changes. Furthermore, taxing high-energy dense products was more successful in reducing calorie consumption than subsidizing low-energy dense products.
Original language | English |
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Pages (from-to) | 6-10 |
Journal | Appetite |
Volume | 58 |
Issue number | 1 |
Early online date | 12 Oct 2011 |
DOIs | |
Publication status | Published - 1 Jan 2012 |