Research output

How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval

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@article{18e08da1840b4357b662e2a5499845ca,
title = "How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval",
keywords = "Moral identity, Compensation, Ethical brands, Customers, BEHAVIOR, RECOVERY, APOLOGY, GREEN, SATISFACTION, WILLINGNESS, RECOGNITION, COMPLAINTS, INTENTION, JUDGMENTS",
author = "{van Gils}, Suzanne and Horton, {Kate E.}",
year = "2019",
month = "2",
doi = "10.1016/j.jbusres.2018.07.042",
language = "English",
volume = "95",
pages = "455--463",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Science",

}

RIS

TY - JOUR

T1 - How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval

AU - van Gils, Suzanne

AU - Horton, Kate E.

PY - 2019/2

Y1 - 2019/2

KW - Moral identity

KW - Compensation

KW - Ethical brands

KW - Customers

KW - BEHAVIOR

KW - RECOVERY

KW - APOLOGY

KW - GREEN

KW - SATISFACTION

KW - WILLINGNESS

KW - RECOGNITION

KW - COMPLAINTS

KW - INTENTION

KW - JUDGMENTS

U2 - 10.1016/j.jbusres.2018.07.042

DO - 10.1016/j.jbusres.2018.07.042

M3 - Article

VL - 95

SP - 455

EP - 463

JO - Journal of Business Research

T2 - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -