Research output

How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval

Research output: Contribution to journalArticleAcademicpeer-review

Associated researcher

  • van Gils, S.
  • Horton, K. E.

Associated organisations

    Research areas

  • Moral identity, Compensation, Ethical brands, Customers, BEHAVIOR, RECOVERY, APOLOGY, GREEN, SATISFACTION, WILLINGNESS, RECOGNITION, COMPLAINTS, INTENTION, JUDGMENTS
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Details

Original languageEnglish
Pages (from-to)455-463
Number of pages9
JournalJournal of Business Research
Volume95
DOIs
Publication statusPublished - Feb 2019