“Friends and followers”: the social organisation of firms’ online communities

Ad van Iterson, Johanna Richter

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	The Social Organisation of Marketing
Subtitle of host publication	A Figurational Approach to People, Organisations, and Markets
Editors	John Connolly, Paddy Dolan
Place of Publication	London
Publisher	Palgrave
Pages	171-192
ISBN (Print)	978-3-319-51570-0
DOIs	https://doi.org/10.1007/978-3-319-51571-7
Publication status	Published - 2017

Access to Document

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title = "“Friends and followers”: the social organisation of firms{\textquoteright} online communities",

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“Friends and followers”: the social organisation of firms’ online communities. / van Iterson, Ad; Richter, Johanna.
The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets. ed. / John Connolly; Paddy Dolan. London: Palgrave, 2017. p. 171-192.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - “Friends and followers”: the social organisation of firms’ online communities

AU - van Iterson, Ad

AU - Richter, Johanna

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BT - The Social Organisation of Marketing

A2 - Connolly, John

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PB - Palgrave

CY - London

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