Research output

Facing a trend of brand logo simplicity: The impact of brand logo design on consumption

Research output: Contribution to journalArticleScientificpeer-review

Associated researcher

Associated organisations

    Research areas

  • brand logo, simple design, consumption, processing fluency, prestige, food intake
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Details

Original languageEnglish
Article number71
Pages (from-to)129-135
Number of pages7
JournalFood Quality and Preference
Volume71
DOIs
StatePublished - Jan 2019