Abstract
Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO(2) emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO(2) emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.
Original language | English |
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Pages (from-to) | 125-128 |
Number of pages | 4 |
Journal | Journal of Air Transport Management |
Volume | 17 |
Issue number | 2 |
DOIs | |
Publication status | Published - Mar 2011 |
Keywords
- Pro-environment consumer behavior
- Voluntary carbon offsetting
- Theory of planned behavior
- PLANNED BEHAVIOR
- ATTITUDE