Research output

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Research output: Contribution to journalArticleAcademicpeer-review

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    Research areas

  • consumer sharing, brand communications, social media, speech act theory, rhetoric, image acts, text mining, message dynamics, SENTIMENT, LANGUAGE, DISCOURSE, REPETITION, ATTENTION, REVIEWS, IMPACT, STYLE, TASTE
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Details

Original languageEnglish
Pages (from-to)988-1012
Number of pages25
JournalJournal of Consumer Research
Volume45
Issue number5
DOIs
Publication statusPublished - Feb 2019