Research output

Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingScientificpeer-review

Associated researcher

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Details

Original languageEnglish
Title of host publicationMarketing Science Conference
StatePublished - 1 Jan 2010
EventINFORMS -
Duration: 1 Jan 20101 Jan 2010

Conference

ConferenceINFORMS
Period1/01/101/01/10