Research output

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Research output: Contribution to journalArticleAcademicpeer-review

Associated researcher

Associated organisations

    Research areas

  • advertising investments, firm value, market impact, marketing strategy, shareholder proposals, stock
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Details

Original languageEnglish
JournalJournal of Marketing
DOIs
Publication statusE-pub ahead of print - 2 May 2019