Research output

Brand personality creation through advertising

Research output: Working paperProfessional

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Details

Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages25
Publication statusPublished - 1 Jan 2001

Publication series

Namemeteor research memorandum
PublisherMETEOR, Maastricht University School of Business and Economics
No.015