Brand personality creation through advertising

J. Ouwersloot, A. Tudorica

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	25
DOIs	https://doi.org/10.26481/umamet.2001039
Publication status	Published - 1 Jan 2001

Series	METEOR Research Memorandum
Number	039

Access to Document

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