@inproceedings{c350fd0305654135889ce53d082147b8,
title = "Brand Communities: An Investigation of Plural Relationships",
author = "G.J. Odekerken-Schr{\"o}der and J. Ouwersloot",
note = "Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Freie Universitat Berlin Berlijn ; conference; 2003-06-22; 2003-06-25 ; Conference date: 22-06-2003 Through 25-06-2003",
year = "2003",
month = jan,
day = "1",
language = "English",
booktitle = "Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution",
publisher = "Freie Universitat Berlin",
}