A surprise for you and me?: The effect of surprise appeals and choices for close others on consumption experience

A surprise for you and me? The effect of surprise appeals and choices for close others on consumption experience

Anika Schumacher

Research output: Thesis › Doctoral Thesis › Internal

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Original language	English
Awarding Institution	Maastricht University
Supervisors/Advisors	Goukens, Caroline, Supervisor Geyskens, Kelly, Co-Supervisor
Award date	20 Jun 2019
Place of Publication	Maastricht
Publisher	Off Page Amsterdam
Print ISBNs	9789461829573
DOIs	https://doi.org/10.26481/dis.20190620ans
Publication status	Published - 2019

@phdthesis{f396f446635a48b4ae537a8d923cd024,

title = "A surprise for you and me?: The effect of surprise appeals and choices for close others on consumption experience",

author = "Anika Schumacher",

year = "2019",

doi = "10.26481/dis.20190620ans",

language = "English",

isbn = "9789461829573",

publisher = "Off Page Amsterdam",

school = "Maastricht University",

}