Research output

A marketing-finance approach towards industrial channel contract relationships: a model and application

Research output: Contribution to journalArticleScientificpeer-review

Associated researcher

    Research areas

  • cash flows, channel contract relationships, marketing-finance interface, STANDARD DEVIATION ANALYSIS, EXPECTED UTILITY MODEL, MEAN-VARIANCE MODEL, SHAREHOLDER VALUE, INFLUENCE STRATEGIES, RISK-AVERSION, FRAMEWORK, BEHAVIOR, FIRM, INTERDEPENDENCE
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Details

Original languageEnglish
Pages (from-to)601-609
Number of pages9
JournalJournal of Business Research
Volume57
Issue number6
DOIs
StatePublished - Jun 2004
Externally publishedYes