| Original language | English |
|---|---|
| Qualification | Doctor of Philosophy |
| Awarding Institution |
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| Supervisors/Advisors |
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| Award date | 8 Jun 2006 |
| Place of Publication | Maastricht |
| Publisher | |
| DOIs | |
| Publication status | Published - 1 Jan 2006 |
A double-edged sword: studies on the benefits and risks of brand leveraging strategies
J. Lei
Research output: Thesis › Doctoral Thesis › Internal
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