A Captive Audience: Traffic Radio as Guard and Escape
Research output: Contribution to journal › Article › Professional
Radio finds a highly captive audience in the car. Motorists listen to radio for music and generic news, but also prick up their ears for specific traffic reports, despite the recent rise of navigation technologies with real-time traffic information. Traffic radio helps drivers to prepare for or prevent traffic problems. This essay explores the contexts in which traffic radio acquired its dual role as the motorists' guard and escape, and how it is now seen to contribute to sustainable mobility.