Researcher

Ouwersloot, J.

Project Manager

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  1. 2008
  2. Published
    Ouwersloot, J., & Duncan, T. (2008). Integrated Marketing Communication-European Edition. London: McGraw-Hill.
  3. 2004
  4. Published
    Ouwersloot, J., Nijkamp, P., & Pepping, G. (2004). Advanced Telematics for Travel Decisions. In P. Nijkamp (Ed.), Location, Travel and Information Technology - Selected Essays of Peter Nijkamp (pp. 362-377). Cheltenham: Edward Elgar Publishing.
  5. Published
  6. Published
    Ouwersloot, J., Nijkamp, P., & Rietveld, P. (2004). Information Use and Company Performance. In P. Nijkamp (Ed.), Innovation, Space and Economic Development - Selected Essays of Peter Nijkamp (pp. 215-226). Cheltenham: Edward Elgar Publishing.
  7. Published
  8. Published
  9. Published
    Pruppers, R. E. W., Ouwersloot, J., & Lemmink, J. G. A. M. (2004). Survival of the Fittest: The Multifaceted Role of it in Cobranding. In Proceedings ACR North American Conference Portland, Oregon: Portland.
  10. Published
    Ouwersloot, J., Pepping, G., & Nijkamp, P. (2004). Telematics and Freight Transport: A Dutch Case Study. In P. Nijkamp (Ed.), Location, Travel and Information Technology - Selected Essays of Peter Nijkamp (pp. 378-395). Cheltenham: Edward Elgar Publishing.
  11. 2003
  12. Published
    van Riel, A. C. R., Ouwersloot, J., & Lemmink, J. G. A. M. (2003). Antecedents of effective decision making: a cognitive approach. (METEOR Research Memorandum; No. 026). Maastricht: METEOR, Maastricht University School of Business and Economics.
  13. Published
    Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Berlijn: Freie Universitat Berlin.
  14. Published
  15. Published
    Wilderen, M. F. N. S., & Ouwersloot, J. (2003). Corporate/Non-Profit Partnerships: The Impact on Brand Equity. (MAXX Working Paper; No. 2003-09). onbekend: Marketing & Supply Chain Management.
  16. Published
    van Riel, A. C. R., & Ouwersloot, J. (2003). Extending Electronic Portals with New Services: Effects of Fit on Consumer Evaluations of the Extensions. (MAXX Working Paper; No. 2003-08). onbekend: Marketing & Supply Chain Management.
  17. Published
    van Riel, A. C. R., Lemmink, J. G. A. M., & Ouwersloot, J. (2003). The Role of Information in High Tech Service Innovation Success: A Decision Making Perspective. (MAXX Working Paper; No. 2003-07). onbekend: Marketing & Supply Chain Management.
  18. 2002
  19. Published
  20. 2001
  21. Published
    Ouwersloot, J., & Tudorica, A. (2001). Brand personality creation through advertising. (meteor research memorandum; No. 015). Maastricht: METEOR, Maastricht University School of Business and Economics.
  22. Published
  23. Published