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Researcher

Odekerken-Schröder, Gaby

Professor

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  1. Published
    Ciuchita, R., Mahr, D., & Odekerken-Schroder, G. (2019). "Deal with it": How coping with e-service innovation affects the customer experience. Journal of Business Research, 103, 130-141. https://doi.org/10.1016/j.jbusres.2019.05.036
  2. Published
    Martens, H., Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). A Comparison of the Antecedents of Employee and Customer Loyalty at a Belgian Bank. In Proceedings 39th Annual Meeting Eastern Academy of Management Yale, USA: Yale.
  3. Published
    de Wulf, K., & Odekerken-Schröder, G. J. (2001). A Critical Review of Theories Underlying Relationship Marketing in the Context of Explaining Consumer Relationships. Journal for the Theory of Social Behaviour, 31(1), 73-101. https://doi.org/10.1111/1468-5914.00147
  4. Published
    Oertzen, A-S., Mager, B., & Odekerken-Schröder, G. (2017). A measurement tool for value co-creation. Paper presented at The 5th Naples Forum on Service, Sorento, Naples, Italy.
  5. Published
    Mahr, F. D., Kalogeras, N., & Odekerken-Schröder, G. J. (2013). A service science approach for improving healthy food experiences. Journal of Service Management, 24(4), 435-471. https://doi.org/10.1108/JOSM-04-2013-0089
  6. Published
    Oertzen, A-S., & Odekerken-Schröder, G. (2019). Achieving continued usage in online banking: A post-adoption study. International Journal of Bank Marketing, 37(6), 1394-1418. https://doi.org/10.1108/IJBM-09-2018-0239
  7. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2003). Antecedents and Consequences of Affective Commitment. Australasian Marketing Journal, 11(3), 33-43. https://doi.org/10.1016/S1441-3582(03)70133-5
  8. Published
    Odekerken-Schröder, G. J. (2011). Are you being served? (OBS 7425). Maastricht: Maastricht University. https://doi.org/10.26481/spe.20110325go
  9. Published
    de Wulf, K., & Odekerken-Schröder, G. J. (2003). Assessing the Impact of a Retailer's Relationship Efforts on Consumers' Attitudes and Behavior. Journal of Retailing and Consumer Services, 10(2), 95-108. https://doi.org/10.1016/S0969-6989(02)00013-9
  10. Published
    Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Berlijn: Freie Universitat Berlin.
  11. Published
    Oertzen, A-S., Odekerken-Schröder, G., Brax, S. A., & Mager, B. (2018). Co-creating services - conceptual clarification, forms and outcomes. Journal of Service Management, 29(4), 641-679. https://doi.org/10.1108/JOSM-03-2017-0067
  12. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2002). Constraints and dedication as drivers for relationship commitment: an empirical study in a health-care context. (METEOR Research Memorandum; No. 056). Maastricht: METEOR, Maastricht University School of Business and Economics.
  13. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2004). Constraints and Dedication as Drivers for Relationship Commitment: An Empirical Study in a Health-Care Context. Journal of Relationship Marketing, 3(1), 35-53. https://doi.org/10.1300/J366v03n01_03
  14. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2002). Constraints and Dedication as Drivers for Relationship Commitment: An Empirical Study in Health-Care Context. In Proceedings 31st EMAC Conference Braga, Portugal: EMAC.
  15. Published
    Odekerken-Schröder, G. J., Wetzels, M. G. M., & Cramer, A. (2003). Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. In Marketing Responsible and Relevant? Brussels: EMAC Brussels.
  16. Published
    Odekerken-Schröder, G. J., Ouwersloot, J., Lemmink, J. G. A. M., & Semeijn, J. (2002). Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry. (METEOR Research Memorandum; No. 089). Maastricht: METEOR, Maastricht University School of Business and Economics.
  17. Published
    Odekerken-Schröder, G. J., Ouwersloot, J., Lemmink, J. G. A. M., & Semeijn, J. (2003). Consumers' Trade-Off Between Relationship, Service Package, and Price: An Empirical Study in the Car Industry. European Journal of Marketing, 37(1/2), 219-242. https://doi.org/10.1108/03090560310454262
  18. Published
    Odekerken-Schröder, G. J. (2001). De Invloed van de Winkel en de Consument op Winkeltrouw. Maandblad voor Accountancy en Bedrijfseconomie, 75(7/8), 336-344.
  19. Published
    de Wulf, K., d'Haene, I., Zegers, D., & Odekerken-Schröder, G. J. (2002). Do Satisfied Call Center Operators Deliver Better Customer Service? In Proceedings of the 11th AMA Frontiers in Services Conference (pp. 40-40). Maastricht, The Netherlands: Maastricht.
  20. Published
    Odekerken-Schröder, G. J., Sillen, K. I. J., & Wetzels, M. G. M. (2015). Ex-inwoners als vergeten ambassadeurs van een stad/regio. In A. E. Bronner (Ed.), Jaarboek 2015: ontwikkelingen in het marktonderzoek (pp. 155-167). Haarlem: Spaar en Hout BV.
  21. Published
    Sion, K. Y. J., Haex, R., Verbeek, H., Zwakhalen, S. M. G., Odekerken-Schroder, G., Schols, J. M. G. A., & Hamers, J. P. H. (2019). Experienced Quality of Post-Acute and Long-Term Care From the Care Recipient's Perspective-A Conceptual Framework. Journal of the American Medical Directors Association, 20(11), 1386-1390. https://doi.org/10.1016/j.jamda.2019.03.028
  22. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., & Wetzels, M. G. M. (2005). Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology. (METEOR Research Memorandum; No. 016). Maastricht: METEOR, Maastricht University School of Business and Economics.
  23. Published
    Simao, H., Ribeiro, P., Moreno, P., Figueiredo, R., Duarte, N., Nunes, R., ... Odekerken-Schröder, G. (2018). Experiments with Vizzy as a Coach for Elderly Exercise. Paper presented at The 13th Annual ACM/IEEE International Conference on Human Robot Interaction , Chicago, IL, United States.
  24. Published
    Mennens, K., van Gils, A., Odekerken - Schröder, G., & Letterie, W. (2016). Exploring Antecedents of Service Innovation Excellence in Manufacturing SMEs. (GSBE Research Memoranda; No. 025). GSBE.
  25. Published
    Mennens, K., van Gils, A., Odekerken-Schröder, G., & Letterie, W. (2018). Exploring Antecedents of Service Innovation Performance in Manufacturing SMEs. International Small Business Journal, 36(5), 500-520. https://doi.org/10.1177/0266242617749687
  26. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Hailing Vessels and Dropping Anchors: Plotting the Anchor-and-adjustment Heuristic Against Peer Effects. Paper presented at International Pension Workshop 2017, Leiden, Netherlands.
  27. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Hailing Vessels and Dropping Anchors: Plotting the Anchor-and-adjustment Heuristic Against Peer Effects. Paper presented at CFP Board Academic Colloquium, Arlington, VA, United States.
  28. Published
    de Wulf, K., Odekerken-Schröder, G. J., & Iacobucci, D. (2001). How and Why Retailers Should Invest in Consumer Relationships: A Cross-Country and Cross-Industry Exploration. Journal of Marketing, 65(4), 33-50.
  29. Published
    Groven, F., Zwakhalen, S., Odekerken-Schröder, G., Joosten, E., & Hamers, J. (2017). How does washing without water perform compared to the traditional bed bath: a systematic review. BMC Geriatrics, 17(1), [31]. https://doi.org/10.1186/s12877-017-0425-4
  30. Published
    de Wulf, K., Odekerken-Schröder, G. J., & van Kenhove, P. (2002). Investments In Consumer Relationships - A Critical Reassessment And Model Extension. (METEOR Research Memorandum; No. 077). Maastricht: METEOR, Maastricht University School of Business and Economics.
  31. Published
    de Wulf, K., Odekerken-Schröder, G. J., & van Kenhove, P. (2003). Investments in Consumer Relationships: A Critical Reassessment and Model Extension. International Review of Retail, Distribution and Consumer Research, 13(3), 245-261. https://doi.org/10.1080/0959396032000101354
  32. Published
    Odekerken-Schröder, G. J., de Wulf, K., & Hofstee, N. (2002). Is Gender Stereotyping more Prevalent in Masculine Countries? A Cross-National Analysis. International Marketing Review, 19(4), 408-419. https://doi.org/10.1108/02651330210435690
  33. Published
    Tijhuis, M. J., Pohjola, M., Gunnlaugsdottir, H., Kalogeras, N., Leino, O., Luteijn, J., ... Verhagen, H. (2012). Looking beyond borders: Integrating best practices in benefit-risk analysis into the field of food and nutrition. Food and Chemical Toxicology, 50(1), 77-93. https://doi.org/10.1016/j.fct.2011.11.044
  34. Published
    Odekerken-Schröder, G. J., de Wulf, K., van Oppen, C. A. M. L., & de Canniere, M. (2003). Loyalty Monitor Onderzoek. In P. Kotler (Ed.), Principes van Marketing (pp. 419-420). Amsterdam: Pearson/Prentice Hall.
  35. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2004). Loyalty of Boundary Spanning Employees. In Proceedings of the 33rd EMAC Conference Murcia: EMAC.
  36. Published
    Mahr, D., Stead, S., & Odekerken-Schröder, G. (2019). Making SENSE of Customer Service Experiences: A Text Mining Review. Journal of Services Marketing, 33(1), 88-103. https://doi.org/10.1108/JSM-10-2018-0295
  37. Published
    Sion, K., Verbeek, H., Boer, B. D., Zwakhalen, S., Odekerken-Schröder, G., Schols, J., & Hamers, J. (2018). Measuring experienced quality of care in nursing homes from the resident’s perspective: a needs assessment. Abstract from 17th European Doctoral Conference in Nursing Science, Maastricht, Netherlands.
  38. Published
    Caic, M., Mahr, D., Odekerken-Schröder, G., Holmlid, S., & Beumers, R. (2017). Moving Towards Network-Conscious Service Design: Leveraging network visualisations. Touchpoint; the journal of service design, 9(1), 60-63.
  39. Published
    Odekerken-Schröder, G. J., & Ras, B. (2001). No Fun, No Loyalty: Winkelcentra in Nederland. Tijdschrift voor Marketing, sept, 19-20.
  40. Published
    Haex, R., van Rooyen, M., Sion, K. Y. I., Beurskens, A. J. H. M., Hamers, J. P. H., Moser, A., ... Zwakhalen, S. (2017). Not everything that can be counted counts: innovative and feasible measurements of long-term care quality. Poster session presented at CAPHRI Research day, Valkenburg, Netherlands.
  41. Published
    Caic, M., Odekerken-Schröder, G., & Mahr, D. (2017). Programmed to Care: A Typology of Social Service Robots in Healthcare. Abstract from Frontiers in Service Conference, 2017, New York, United States.
  42. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Raising Anchor for Behavioral Interventions: Evidence in Favor of Peer Effects. Paper presented at Boulder Summer Conference on Consumer Financial Decision-Making, Boulder, United States.
  43. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Raising Anchor for Behavioral Interventions: Evidence in Favor of Peer Effects. Paper presented at RAND Behavioral Finance Forum 2017, Washington, D.C., United States.
  44. Published
    Caic, M., Mahr, D., Odekerken-Schröder, G., & Holmlid, S. (2018). Rise of the machines: Acceptance of social robotic services through network utility maximization. Abstract from Frontiers in Service 2018, Austin, United States.
  45. Published
    Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). Robotic versus human coaches for active aging: A field study on customer service experience. Paper presented at La Londe Conference, La Londe les Maures, France.
  46. Published
    Schijns, J. M. C., & Odekerken-Schröder, G. J. (1995). Segment selection by relationship strength. (METEOR research memorandum; No. 038). Maastricht: METEOR, Maastricht University School of Business and Economics.
  47. Published
    Oertzen, A-S., Mager, B., & Odekerken-Schröder, G. (2017). Service innovation in value co-creation: A context and an outcome. Paper presented at The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  48. Published
    Caic, M., Odekerken-Schroder, G., & Mahr, D. (2018). Service robots: value co-creation and co-destruction in elderly care networks. Journal of Service Management, 29(2), 178-205. https://doi.org/10.1108/JOSM-07-2017-0179
  49. Published
    Vink, J., Mahr, D., & Odekerken-Schröder, G. (2017). Shifting the balance of power in healthcare through service design. In B. Mager (Ed.), Service Design Impact Report - Health Sector Service Design Network.
  50. Published
    Ueland, O., Gunnlaugsdottir, H., Holm, F., Kalogeras, N., Leino, O., Luteijn, J., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Consumer perception. Food and Chemical Toxicology, 50(1), 67-76. https://doi.org/10.1016/j.fct.2011.06.006
  51. Published
    Kalogeras, N., Odekerken-Schröder, G. J., Pennings, J. M. E., Gunnlaugsdottir, H., Holm, F., Leino, O., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Economics and marketing-finance. Food and Chemical Toxicology, 50(1), 56-66. https://doi.org/10.1016/j.fct.2011.07.066
  52. Published
    Pohjola, M., Leino, O., Kollanus, V., Tuomisto, J., Gunnlaugsdottir, H., Holm, F., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Environmental health. Food and Chemical Toxicology, 50(1), 40-55. https://doi.org/10.1016/j.fct.2011.06.004
  53. Published
    Tijhuis, M. J., de Jong, N., Pohjola, M., Gunnlaugsdottir, H., Hendriksen, M., Hoekstra, J., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Food and nutrition. Food and Chemical Toxicology, 50(1), 5-25. https://doi.org/10.1016/j.fct.2011.06.010
  54. Published
    Magnusson, S., Gunnlaugsdottir, H., van Loveren, H., Holm, F., Kalogeras, N., Leino, O., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Food microbiology. Food and Chemical Toxicology, 50(1), 33-39. https://doi.org/10.1016/j.fct.2011.06.005
  55. Published
    Verhagen, H., Tijhuis, M. J., Gunnlaugsdottir, H., Kalogeras, N., Leino, O., Luteijn, J., ... Holm, F. (2012). State of the art in benefit-risk analysis: Introduction. Food and Chemical Toxicology, 50(1), 2-4. https://doi.org/10.1016/j.fct.2011.06.007
  56. Published
    Luteijn, J., White, B., Gunnlaugsdottir, H., Holm, F., Kalogeras, N., Leino, O., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: medicines. Food and Chemical Toxicology, 50(1), 26-32. https://doi.org/10.1016/j.fct.2011.06.008
  57. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). Store Satisfaction and Store Loyalty Explained by Customer- and Store-Related Factors. Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behaviour, 15, 68-80.
  58. Published
    Henkel, A., Bögershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2017). Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits. Journal of the Association for Consumer Research, 2(1), 26-47. https://doi.org/10.1086/690463
  59. Published
    Odekerken-Schröder, G. J., de Wulf, K., & Schumacher, P. (2003). Strenghtening Outcomes of Retailer-Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality. Journal of Business Research, 56(3), 177-190. https://doi.org/10.1016/S0148-2963(01)00219-3
  60. Published
    Mennens, K., van Gils, A., Letterie, W., & Odekerken-Schröder, G. (2017). Succesvolle diensteninnovaties in de maakindustrie. In Ontwikkelingen in het marktonderzoek : Jaarboek MarktOnderzoekAssociatie (Vol. 42, pp. 169-181). (MarktOnderzoekAssociatie Jaarboek 2017). Spaar en Hout BV.
  61. Published
    Odekerken-Schröder, G. J., van Oppen, C. A. M. L., de Wulf, K., & de Canniere, M. (2001). Succesvolle Loyaliteitsprogramma's: Loyalty Monitor toont Belangrijkste Kenmerken. Tijdschrift voor Marketing, 35(7/8), 52-53.
  62. Published
    Noordhoff, C. S., Pauwels, P. F. J., & Odekerken-Schröder, G. J. (2004). The Effect of Customer Card Programs: A Comparative Study in Singapore and The Netherlands. International Journal of Service Industry Management, 15(4), 351-364. https://doi.org/10.1108/09564230410552040
  63. Published
    de Wulf, K., d'Haene, I., Zegers, D., & Odekerken-Schröder, G. J. (2002). The Impact of Call Centre Operator Satisfaction on Perceived Service Quality. In Proceedings 31st EMAC Conference Braga, Portugal: EMAC.
  64. Published
    Wetzels, M. G. M., Lindgreen, A., van Veghel, R., & Odekerken-Schröder, G. J. (2004). The Impact of Information and Communication Technology on Buyer-Seller Relationships in an E-Tailing Context. In Proceedings 33rd EMAC Conference Murcia.
  65. Published
    Bloemer, J. M. M., Odekerken-Schröder, G. J., & Kestens, L. (2002). The impact of need for social affiliation and consumer relationship proneness on behavioral intentions : an empirical study in a hairdresser's context. (METEOR Research Memorandum; No. 059). Maastricht: METEOR, Maastricht University School of Business and Economics.
  66. Published
    Bloemer, J. M. M., Odekerken-Schröder, G. J., & Kestens, L. (2003). The Impact of Need for Social Affiliation and Consumer Relationship Proneness on Behavorial Intentions: An Empirical Study in a Hairdresser's Context. Journal of Retailing and Consumer Services, 10(4), 231-240. https://doi.org/10.1016/S0969-6989(02)00018-8
  67. Published
    Odekerken-Schröder, G. J., de Wulf, K., Kleijnen, M. H. P., Kasper, J. D. P., & Hoekstra, J. C. (2001). The Impact of Quality on Store Loyalty: A Contingency Approach. Total Quality Management, 12(3), 307-322. https://doi.org/10.1080/09544120120034474
  68. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). The Influence of Store Image and Consumer Relationship Proneness on Store Loyalty. In Proceedings of the 11th AMA Frontiers in Services Conference (pp. 53-53). Maastricht, The Netherlands: Maastricht.
  69. Published
    Bloemer, J. M. M., Odekerken-Schröder, G. J., & Martens, H. (2002). The psychology behind commitment and loyalty : an empirical study in a bank setting. (METEOR Research Memorandum; No. 058). Maastricht: METEOR, Maastricht University School of Business and Economics.
  70. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). The Psychology Behind Commitment and Loyalty: An Empirical Study in the Banking Industry. In Proceedings Research Symposium of EMAC and ANZMAC Perth, Australia: Maastricht.
  71. Published
    Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). The Social Role of the Digital Interface: How Social Robots Change Service Interactions. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.
  72. Published
    Stead, S., Odekerken-Schröder, G., & Mahr, D. (2017). Towards a multisensory customer experience: an investigation through sensory ethnography. 74-74. Abstract from Frontiers in Service Conference, 2017, New York, United States.
  73. Published
    Stead, S., Odekerken-Schröder, G., & Mahr, D. (2017). Towards a multi-sensory customer service experience. 808-810. Abstract from The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  74. Published
    Stead, S., Odekerken-Schröder, G., & Mahr, D. (2018). Towards the Crux of Customer Service Experiences: Opening the Black Box of Multisensory Processing. Abstract from Frontiers in Service 2018, Austin, United States.
  75. Published
    Odekerken-Schröder, G. J., & Wetzels, M. G. M. (2003). Trade-Offs in Online Purchase Decisions: Two Empirical Studies in Europe. European Management Journal, 21(6), 731-739. https://doi.org/10.1016/j.emj.2003.09.017
  76. Published
    Odekerken-Schröder, G. J. (2011). Uit het oog uit het hart? Telecommerce Magazine : voor Klantcontact en Relatiemanagement, 2011(2), 24-25.
  77. Published
    Moeller, S., Ciuchita, R. P. A., Mahr, F. D., Odekerken-Schröder, G. J., & Fassnacht, M. (2013). Uncovering collaborative value creation patterns and establishing corresponding customer roles. Journal of Service Research, 16(4), 471-487. https://doi.org/10.1177/1094670513480851
  78. Published
    Overkamp, T., Caic, M., Holmlid, S., Mahr, D., & Odekerken-Schröder, G. (2018). Understanding generalisability from network-conscious service design projects. In ServDes Milan.
  79. Published
    Henkel, A., Bögershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2016). Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.
  80. Published
    Caic, M., Odekerken-Schröder, G., & Mahr, D. (2017). Value networks in elderly care: Value co-creation and co-destruction practices. 886-888. Abstract from The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  81. Published
    Caic, M., Mahr, D., & Odekerken-Schröder, G. (2019). Value of social robots in services: social cognition perspective. Journal of Services Marketing, 33(4), 463-478. https://doi.org/10.1108/JSM-02-2018-0080
  82. Published
    Odekerken-Schröder, G. J. (2011). Wat wil de klant eigenlijk? Telecommerce Magazine : voor Klantcontact en Relatiemanagement, 2011(1), 24-25.
  83. Published
    Verleye, K., Jaakkola, E., Hodgkinson, I. R., Jun, G. T., & Odekerken-Schröder, G. (2017). What causes imbalance in complex service networks? Evidence from a public health service. Journal of Service Management, 28(1), 34-56. https://doi.org/10.1108/JOSM-03-2016-0077
  84. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., de Wulf, K., & de Canniere, M. (2001). What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach. In E. Breivik, AW. Falkenberg, & Gronhaug (Eds.), Research Conference Proceedings, Rethinking European Marketing NHH/EMAC.
  85. Published
    de Wulf, K., Odekerken-Schröder, G. J., de Canniere, M., & van Oppen, C. A. M. L. (2003). What Drives Consumer Participation to Loyalty Programs? A Conjoint Analytical Approach. Journal of Relationship Marketing, 2(1/2), 69-83. https://doi.org/10.1300/J366v02n01_05
  86. Published
    Odekerken-Schröder, G. J., & de Wulf, K. (2001). Winkeltrouw in de Kledingbranche: Een Empirische Vergelijking tussen Nederlandse en Belgische Consumenten. In Bronner (Ed.), Jaarboek 2001 MarktOnderzoekAssociatie: Ontwikkelingen in het Marktonderzoek (pp. 73-88). Haarlem: De Vrieseborch.

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Phone: +31 43 388 2222

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