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  1. 2018
  2. Published
  3. Published
    Simao, H., Ribeiro, P., Moreno, P., Figueiredo, R., Duarte, N., Nunes, R., ... Odekerken-Schröder, G. (2018). Experiments with Vizzy as a Coach for Elderly Exercise. Paper presented at The 13th Annual ACM/IEEE International Conference on Human Robot Interaction , Chicago, IL, United States.
  4. Published
  5. Published
  6. 2017
  7. Published
  8. Published
    Oertzen, A-S., Mager, B., & Odekerken-Schröder, G. (2017). A measurement tool for value co-creation. Paper presented at The 5th Naples Forum on Service, Sorento, Naples, Italy.
  9. Published
  10. Published
  11. Published
  12. Published
  13. Published
    Haex, R., van Rooyen, M., Sion, K. Y. I., Beurskens, A. J. H. M., Hamers, J. P. H., Moser, A., ... Zwakhalen, S. (2017). Not everything that can be counted counts: innovative and feasible measurements of long-term care quality. Poster session presented at CAPHRI Research day, Valkenburg, Netherlands.
  14. Published
    Caic, M., Odekerken-Schröder, G., & Mahr, D. (2017). Programmed to Care: A Typology of Social Service Robots in Healthcare. Abstract from Frontiers in Service Conference, 2017, New York, United States.
  15. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Raising Anchor for Behavioral Interventions: Evidence in Favor of Peer Effects. Paper presented at Boulder Summer Conference on Consumer Financial Decision-Making, Boulder, United States.
  16. Published
    Verhallen, P., Brüggen, E., Post, T., & Odekerken-Schröder, G. (2017). Raising Anchor for Behavioral Interventions: Evidence in Favor of Peer Effects. Paper presented at RAND Behavioral Finance Forum 2017, Washington, D.C., United States.
  17. Published
    Oertzen, A-S., Mager, B., & Odekerken-Schröder, G. (2017). Service innovation in value co-creation: A context and an outcome. Paper presented at The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  18. Published
    Vink, J., Mahr, D., & Odekerken-Schröder, G. (2017). Shifting the balance of power in healthcare through service design. In B. Mager (Ed.), Service Design Impact Report - Health Sector Service Design Network.
  19. Published
    Mennens, K., van Gils, A., Letterie, W., & Odekerken-Schröder, G. (2017). Succesvolle diensteninnovaties in de maakindustrie. In Ontwikkelingen in het marktonderzoek : Jaarboek MarktOnderzoekAssociatie (Vol. 42, pp. 169-181). (MarktOnderzoekAssociatie Jaarboek 2017). Spaar en Hout BV.
  20. Published
    Stead, S., Odekerken-Schröder, G., & Mahr, D. (2017). Towards a multisensory customer experience: an investigation through sensory ethnography. 74-74. Abstract from Frontiers in Service Conference, 2017, New York, United States.
  21. Published
    Stead, S., Odekerken-Schröder, G., & Mahr, D. (2017). Towards a multi-sensory customer service experience. 808-810. Abstract from The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  22. Published
    Caic, M., Odekerken-Schröder, G., & Mahr, D. (2017). Value networks in elderly care: Value co-creation and co-destruction practices. 886-888. Abstract from The 15th International Research Symposium on Service Excellence in Management, Porto, Portugal.
  23. Published
  24. 2016
  25. Published
  26. Published
    Henkel, A., Bögershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2016). Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.
  27. 2015
  28. Published
    Odekerken-Schröder, G. J., Sillen, K. I. J., & Wetzels, M. G. M. (2015). Ex-inwoners als vergeten ambassadeurs van een stad/regio. In A. E. Bronner (Ed.), Jaarboek 2015: ontwikkelingen in het marktonderzoek (pp. 155-167). Haarlem: Spaar en Hout BV.
  29. 2013
  30. Published
  31. Published
  32. 2012
  33. Published
    Tijhuis, M. J., Pohjola, M., Gunnlaugsdottir, H., Kalogeras, N., Leino, O., Luteijn, J., ... Verhagen, H. (2012). Looking beyond borders: Integrating best practices in benefit-risk analysis into the field of food and nutrition. Food and Chemical Toxicology, 50(1), 77-93. DOI: 10.1016/j.fct.2011.11.044
  34. Published
    Ueland, O., Gunnlaugsdottir, H., Holm, F., Kalogeras, N., Leino, O., Luteijn, J., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Consumer perception. Food and Chemical Toxicology, 50(1), 67-76. DOI: 10.1016/j.fct.2011.06.006
  35. Published
  36. Published
    Pohjola, M., Leino, O., Kollanus, V., Tuomisto, J., Gunnlaugsdottir, H., Holm, F., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Environmental health. Food and Chemical Toxicology, 50(1), 40-55. DOI: 10.1016/j.fct.2011.06.004
  37. Published
    Tijhuis, M. J., de Jong, N., Pohjola, M., Gunnlaugsdottir, H., Hendriksen, M., Hoekstra, J., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Food and nutrition. Food and Chemical Toxicology, 50(1), 5-25. DOI: 10.1016/j.fct.2011.06.010
  38. Published
    Magnusson, S., Gunnlaugsdottir, H., van Loveren, H., Holm, F., Kalogeras, N., Leino, O., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: Food microbiology. Food and Chemical Toxicology, 50(1), 33-39. DOI: 10.1016/j.fct.2011.06.005
  39. Published
    Verhagen, H., Tijhuis, M. J., Gunnlaugsdottir, H., Kalogeras, N., Leino, O., Luteijn, J., ... Holm, F. (2012). State of the art in benefit-risk analysis: Introduction. Food and Chemical Toxicology, 50(1), 2-4. DOI: 10.1016/j.fct.2011.06.007
  40. Published
    Luteijn, J., White, B., Gunnlaugsdottir, H., Holm, F., Kalogeras, N., Leino, O., ... Verhagen, H. (2012). State of the art in benefit-risk analysis: medicines. Food and Chemical Toxicology, 50(1), 26-32. DOI: 10.1016/j.fct.2011.06.008
  41. 2011
  42. Published
    Odekerken-Schröder, G. J. (2011). Are you being served? (OBS 7425). Maastricht: Maastricht University.
  43. Published
  44. Published
  45. 2005
  46. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., & Wetzels, M. G. M. (2005). Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology. (METEOR Research Memorandum; No. 016). Maastricht: METEOR, Maastricht University School of Business and Economics.
  47. 2004
  48. Published
  49. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2004). Loyalty of Boundary Spanning Employees. In Proceedings of the 33rd EMAC Conference Murcia: EMAC.
  50. Published
  51. Published
  52. 2003
  53. Published
  54. Published
  55. Published
    Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Berlijn: Freie Universitat Berlin.
  56. Published
    Odekerken-Schröder, G. J., Wetzels, M. G. M., & Cramer, A. (2003). Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. In Marketing Responsible and Relevant? Brussels: EMAC Brussels.
  57. Published
  58. Published
  59. Published
    Odekerken-Schröder, G. J., de Wulf, K., van Oppen, C. A. M. L., & de Canniere, M. (2003). Loyalty Monitor Onderzoek. In P. Kotler (Ed.), Principes van Marketing (pp. 419-420). Amsterdam: Pearson/Prentice Hall.
  60. Published
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